TABLE OF CONTENTS:
0:00 Overview of the idea & talk
Climate change and our global carbon budget
Design templates for labels
Endorsements from academics & NGOs
Do warning labels on tobacco packaging work?
Psychology: Currrent moment bias.
Social Psychology: Diffusion of responsibility
Economics: Communicating externalities
Communications: The medium is the message
Industry misinformation? Remedy is disclosures of risk.
Summary of theory
Impact: Individual and collective change
Closing the experiential gap
Vast majority of emissions come from end-use
The problem is disconnect
Thought exercise: No Labels v. Labels
How has industry responded? Prefer to avoid the problem.
Legislative progress in U.S.
Legislative progress in Canada
Media attention around the world
Cognitively primed to go global
Leverage points and systems change: trim tab
What's next? Citizens, Politicians, and Funders... please! :)
Want to know how we've made it this far without a budget? Watch our behind the scenes "Inside the Campaign" interview with Rob Shirkey at:
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