Good Strategy/Bad Strategy: the difference and why it matters

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Speaker(s): Professor Richard Rumelt Chair: Professor Gordon Barrass Recorded on 20 October 2011 in Sheikh Zayed Theatre, New Academic Building. Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with "strategy." Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson. An audio mp3 podcast is available here -

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