Brand Identity Guidelines - lecture

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Lecture for online MA Graphic Design and MA Illustration at the University of Hertfordshire. This video accompanies the sample brand identity guidelines on Studynet.
A brand is more than just a logo - it is a consistent visual identity applied throughout branded artefacts. When delivering a new brand or redesign, you must always package the logo with brand identity guidelines which provide explanation of your brand concept, and instructions on how the visual identity can be applied.

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