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Inside the Google Creative Lab

Fabrica hosts Robert Wong, Chief Creative Officer at Google Creative Lab. Wong speaks on the inextricable dynamic between product development and storytelling. When Google builds a new product, a small group of creatives called the Google Creative Lab are charged with spinning a story from the raw technology. They do so to communicate the magic of Google products and the spirit of the people who make them, to users. Sometimes, the way in which their stories explore technology’s roles and possibilities in the real world influence the development of the product.

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