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The author is my friend – social powered creativity

Alessandro Mininno is co-founder and partner of Gummy Industries, a branding, marketing and social media agency. At Fabrica, he speaks about social-powered creativity: the ways in which illustrators, artists, makers and other creatives use the internet and social networks to power-up their work. The web can be a medium, an artwork, a way to promote oneself and a tool with which to connect with like-minded people. Internet-savvy artists have an unprecedented array of tools to make their work stand out, but the concept of authorship is melting, as the author co-creates his work with other people over the Internet. We have to re-think authorship and creativity.

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