Week 1 Day 2 Lecture 5: Targeting the healthy consumer

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Lecture at Semmelweis International BioEntrepreneurship Program by Zsombor Lacza

Biotech is targeting the “health” market in general
Your technology may only target a narrower category – you must know what suits you best
The aspirations, purchasing habits, etc. are markedly different in each group
Effective marketing vehicles are rather different among the 4 “health” groups
You may even split your technology into different offerings for each group
Trends may even contradict each other if you consider the separate categories – be aware of your place in the trends.

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